Looking for a web designer can be intimidating, especially when you find that there are so many options. You know hiring one will help you establish your brand, bolster your conversion rates, and attract customers, but how do you know which one is qualified and charges a fair rate?

 

First and foremost, know how to ask good questions. Should you need references for these questions, go to the site at http://dictionary.reference.com/browse/web+design for some. Most probably, you'll check out a designer's website, take a look at their portfolio, and decide if they're worth considering based on what you've seen. This makes a good start, but you have to look into other aspects as well like:

 

* Do they have experience with websites that require the same functionality as yours will?

 

* Is the navigation clean and intuitive?

 

* Do you need some branding work done, and if so, do they have experience with it?

 

* Do you want the website designer to raise your conversion rates, and if yes, do they have the right qualification?

 

* Do they volunteer to provide testimonials or references, and are these people easy to get in touch with?

 

When you ask these questions, keep in mind your goals for having a website because a good one is not limited to aesthetics.

 

For instance, if you want to get qualified leads, do you need the designer to have experience doing that? Of if you're using a content management system (CMS), do you need them to be experienced in the particular platform? In any case, don't just take their word for it. You should see proof like past projects or references or links to them.

 

Even if you've selected a professional website design expert, your job is hardly over. It's important that you communicate well with the individual or company.

 

When you meet the designer to discuss the project, make sure to describe your expectations in detail. Being a client, it's your responsibility to let them know what you want to happen exactly. Be generous with details as you can't give too much.

 

This can also be crucial as you ask for an accurate price quote. Whatever your budget, make sure you let it be known. This is important to make sure you're on the same page.

 

Also tell them what kind of mood you'd like your website to create. This will help the designer choose his art, typography and site architecture better.

 

What is your main goal for getting a website? Is it to increase your sales? Is it to up your sales? Perhaps you want to increase your traffic or subscribers?

 

What functionalities do you require? Do you plan to sell from your website, and would you need any special forms for contact screening?

 

What's the scenario after your site launch? Would you like to retain a designer for maintenance or updating?

 

Lastly, to give them a better look into the website and feel that you're looking for, show them a few examples of websites that you like.